The marketing duo for tech companies.
Built for a new era.
Customer Storytelling -
Fractional Marketing Services -
GTM Strategy & Planning -
Marketing Advisory & Consulting -
Content Strategy & Creation -
Account-Based Marketing -
Ongoing Partnership -
Client Services -
Customer Storytelling - Fractional Marketing Services - GTM Strategy & Planning - Marketing Advisory & Consulting - Content Strategy & Creation - Account-Based Marketing - Ongoing Partnership - Client Services -
Let’s work together!
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Two AM is Alex and Michelle. We're a B2B marketing duo who bring enterprise expertise to tech companies that need a marketing function but don't have the team in place yet, or need flexible expertise without the overhead.
Now we work as your fractional marketing team: providing strategic leadership when you need direction, and hands-on delivery when you need things done.
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We have deep experience working with industry and subject matter experts, and we understand the complex structures of tech organizations.
Whether you need GTM strategy, marketing operations, or customer marketing programs, we can step in as your flexible marketing function, allowing you to focus on building your business while we build your marketing engine.
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Modern tech firms need innovative thinking, quick turnaround times, and maximum impact from their budget.
Our fractional model is supported by a trusted network of creative and technical experts - writers, designers, videographers, and strategists - ready to deliver exactly what you need, when you need it.
This nimble approach makes your investment go further without sacrificing quality.
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By combining strategy and creativity, we help brands unlock new opportunities. We make this possible through the Two AM Collective, our exclusive network of interviewers, writers, video producers, and designers.
From customer stories and case studies to sales enablement and community engagement, we bring in world-class talent on demand to deliver the marketing materials that move the needle.
We're a cost-effective alternative to hiring a full marketing team or engaging a traditional agency, whether you're a startup building your marketing foundation or an established company that needs flexible expertise without the overhead.
Fractional leadership. Hands-on delivery.
Exactly when you need it.
Who do we work with?
Enterprise
Fresh Insight. Fast Execution.
Your team is established and running core programs. Bring in a fresh perspective to uncover new opportunities, strengthen what’s already working, and elevate your customer marketing to the next level.
We work alongside your team as strategic advisors and specialised partners.
Build frameworks: Establish structured approaches that guide customer marketing efforts.
Implement measurement systems: Track performance and demonstrate impact across the business.
Develop advanced programs: Elevate customer marketing’s visibility, influence, and outcomes.
Growth
Two minds, one mission: growth that scales.
You know customer stories drive the pipeline, but you're stretched thin. Case studies stall, reviews lag, and sales needs proof points. We execute your customer marketing programs so you can focus on growth.
We are your fractional customer marketing team.
Plug in seamlessly: We integrate directly into your marketing operations to deliver the results you need.
You set priorities, we execute: Production, coordination, and delivery of high-impact customer assets.
What we handle: Campaign-ready case studies aligned with your launches, end-to-end review program management, maintenance of your customer reference library
The outcome: High-quality customer assets that fuel campaigns and sales—so you can focus on growth.
Early Stage
Dual expertise. Unified support.
You’re building something brilliant. We turn your earliest happy customers into the scalable marketing assets you need for sales, funding, and positioning - before you hire your first customer marketer.
Customer marketing is your growth engine.
Know your audience: Identify your target customers—who they are, where they are, and what they need to know.
Create strategic content: Build trust and strengthen your brand with content that resonates.
Showcase success: Highlight customer wins through case studies, blogs, and videos.
Drive growth: Turn happy customers into advocates to boost adoption, expansion, and retention.
Let’s work together!
(44) 7846 627913
(44) 7769 722365