FlightPath for Early Start-ups.
Senior marketing guidance for Founders. £100 / month.
Marketing that moves at start-up speed.
The Two AM FlightPath for Start-ups is designed to empower bootstrapped, pre-revenue innovators by bridging the gap between brilliant product development and market authority.
For just £100 per month—a fraction of the £30k+ overhead of a full-time hire or the bloated retainer of the big GTM agency—you secure fractional access to senior B2B marketing expertise through a low-cost retained access fee.
Is your start-up ready for take-off?
The Two AM FlightPath programme is reserved for Founders who have moved past the “build” phase and are ready to raise awareness of their brand and product and take their first steps to becoming investor-ready.
Here's what we look for:
⚡
The Product
You're building something brilliant in tech. Your MVP is ready, with licensing secured or in progress.
📊
The Evidence
Beta testers or early adopters exist, but you're not yet generating revenue.
🏢
The Entity
Incorporated within the last 6 months. You're a real company with a real thing to sell.
🎯
The Gap
You haven't hired your first dedicated customer marketer — and you know you need one.
👥
The Team
1 or 2 co-founders. No full-time marketing hires yet — that's exactly why you need us.
🧭
The Need
You need technical proof points — not marketing fluff — to close sceptical B2B buyers and satisfy future investors.
12 months.
One clear path.
From audit to message-market fit, every month has a focus. No guesswork, no waste.
Months 1-2
Discovery & Testing
Full audit of existing assets. ICP identification and buying personas.
Months 3-4
Messaging
Constructing a message house for each ICP. Perfecting the elevator pitch.
Months 5-6
Refining
Beta tester recruitment. Refine MVP & messaging across digital channels.
Month 7
Building Proof
Testimonials, letters of intent, feedback. Building your customer proof stack.
Month 8-12
Message-Market Fit
You're in control. Use 5 monthly credits to build, raise awareness, and grow
How the FlightPath works.
Your £100/month acts as a retained access fee — securing your place on the programme and guaranteeing senior capacity is available when you need it most.
| Feature | FlightPath Subscription |
|---|---|
| Investment | £100 per month |
| Commitment | 12-month strategic roadmap |
| Community | Private Slack for pre-seed founders |
| Strategy | Monthly 30-min "Ask the Experts" session |
| Frameworks | ICPs, buying personas & message houses |
| Content | Short-form digital content creation |
| Agility | Ready to start in days |
Months 8–12: The 5-Credit System
In the final stretch, spend your 5 monthly credits on the activities that drive your biggest needs.
Social Amplification
Drafting one branded social media card or LinkedIn post to drive product awareness.
Asset Review
Professional proofreading and feedback on a one-page sales asset or email outreach draft.
ICP / Buyer Persona
Sharpening customer insights to create or refine your Ideal Customer Profile and buyer personas.
Message House
Strategic direction and structure to build a new Message House for identified buyer personas.
Content & Pitch
300-word blog snippets, origin stories, or refinement of your elevator pitch.
Unlimited Library Access
Full access to curated templates, how-to guides, and strategic advice articles.
Frequently Asked Questions
Still have questions? Take a look at the FAQ or reach out anytime. If you’re feeling ready, go ahead and apply.
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Yes. The program is specifically reserved for founders who have moved past the “build” phase and have beta testers or early adopters but are not yet generating revenue. You must be incorporated and have an MVP ready.
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It acts as a retained access fee. This secures your place on the FlightPath and provides monthly advisory sessions, content, support, and strategic guardrails from Alex and Michelle.
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No, the 5-credit system for tactical tasks is utilised in the final stages of the journey, specifically months 8 through 12 once foundational knowledge about the business has been established.
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Yes. The programme has been designed with a clear, progressive strategy in mind; for instance, it would be inefficient to create a messaging framework for all of your outreach until you’ve established your target audience.
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Yes. We understand that most founders will be in full-time work to support their start-up ventures! We can arrange your 1:1s in the evening at a time to suit you and if you can’t work on a marketing activity within the month, that’s okay! We’ll go at your pace. The £100 fee is not the cost per activity, it’s the retainer fee to ensure your monthly access to our expertise and support.
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No, this isn’t for you. If you’re looking for strategic guidance, accountability, and feedback on your own thinking, then you’re in the right place! But if you’re hoping someone will just take marketing off your hands, then you probably need customer discovery and direct sales first, not the FlightPath programme.
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No, you can cancel at any time. If you want to rejoin, we’ll add you to the waitlist for the next available cohort.